What is social media marketing? Why? How to do it?
Nowadays, there is no one who is not related to social media. We are all more or less connected to social media for the sake of the internet and Facebook. And the use of social media is benefiting us. It is only a matter of a few seconds to communicate with those who could not be contacted even once a year.
In the beginning, social media was only used to maintain social communication. But at present these are not only used for communication.
Now you can start your business using social media if you want. And not just business, you can make your product or service popular with people.
What is social media marketing? Instagram
Social media marketing is called SMM for short. Simply put, promoting a product or service through a social networking website is called social media marketing.
Just as social media is slowly becoming an important part of our daily lives, so too is social media marketing and becoming popular. Advertising to the target customer is very easy through social media marketing. Usually when an advertisement is aired on a TV channel, then everyone sees that advertisement. It is very difficult to get a target audience. But if the advertisement is promoted through social media then you can choose a specific customer.
Why social media marketing?
This issue has already been clarified. We are all connected with social media. So it is possible to get many customers at a low cost by doing social media marketing. Again if you think you will work with a specific product. Such as any cosmetics or ladies product.
Then you can deliver your ad to specific, i.e. ladies’ customers, through social media. Hey, we all have the idea that the more you promote, the better.
At the present time, social media marketing has gained a wide spread abroad. Social media marketing has started in our country to a lesser extent. However, it is hoped that in the near future, social media marketing in our country will be widespread.
How to do it?
In order to do social media marketing, you have to survive on a certain platform. Currently, one of the platforms for social media marketing is Facebook. With Facebook, you will get a lot of audiences. Your ad will reach many people. It will definitely benefit. Besides, your product will become popular with people.
I will discuss each platform separately. But not in this episode. Because if we discuss this episode, the episode will become much bigger. Stay tuned with us to get the next episodes.
The benefits of social media marketing
The benefits of social media marketing cannot be overstated. Even then, I am highlighting some special benefits.
- Social media marketing is more profitable at a much lower cost than electronic or print media.
- The audience can be calculated through social media marketing. That means how many people saw your ad, how many people will be able to keep track of these things if they click on that ad and buy your product. Which is never possible in electric or print media.
- One of the advantages of social media marketing is that it has a specific audience. It could never have been imagined in electric or print media.
- Another advantage of social media marketing is that it is very easy to do. Anyone who has a little idea can do it.
Disadvantages of social media marketing
There are so many advantages and disadvantages of social media marketing. I highlighted some significant difficulties below.
- One of the disadvantages of social media marketing is that it creates distance between customers and their families. Although there is no harm to the organization or company but the buyers are constantly being harmed.
- Another problem is that baseless fake news is spreading to people very quickly. Since everyone is connected with social media, a baseless news is easily spread among all of us, this time we all believe.
- Problems with jobs. Social media marketing can make many difficult tasks very easy and can lead to many workplace disasters.